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strategic marketing solutions
BEEF PRODUCERS · SHEEP PRODUCERS · FEED LOTTERS · MEAT PRODUCERS
WHO WE ARE
Objective Livestock Marketing Pty Ltd (OLM) is a family owned business operated by Danny and Janelle Wilkie and Andrew and Vanessa Wilkie. We provide strategic marketing solutions for today’s leading cattle and sheep producers.
HOW WE CAN HELP…
OLM is passionate about beef,sheep and lamb production and has forged strong ties with all facets of these industries over many years.We firmly believe that tangible benefits can be delivered to producers who embrace and participate in an integrated and managed beef supply chain that goes well beyond the farm gate.
OUR SERVICES
“Our ongoing investment in technology ensures we are able to provide a cost efficient service while maintaining the personalised service you would expect from a family owned and operated company.” – Janelle Wilkie
live cattle and sheep assessment
Danny and Andrew are both Level 1, Professional AuctionPlus Cattle Assessors. Danny is an Accredited Sheep and Lamb Assessor.
Sale by objective description
Stock are assessed on the vendor's property and are marketed to best advantage using specifications and sale by description..
Specialists in marketing
Objective Livestock Marketing specialises in high value markets such as EU, HQ grassfed and premium store and feedlot outlets.
The ability to match cattle consignments
Producers and Processors are matched in their requirements to maximise compliance levels and minimise discounts.
WE design and implement plans
Development of e-commerce and on-line marketing, our strategic marketing plans for livestock producers are also linked to scheduled property visits
WE are connected
Become part of a network of progressive individual livestock producers, feedlotters and meat processors.
Elevate Your Business & Sales
Our clients also enjoy access to the latest prices, market news and industry developments through our newsletter, “The Bull Sheet”. This newsletter is delivered via email subscription.
THE OLM TEAM
Objective Livestock Marketing (OLM) is a family owned business that provides professional marketing and management services to Australian livestock producers. Our core business is understanding market specifications and then assessing livestock to hit target markets.
The OLM Office is located in Goondiwindi Queensland. We currently look after clients in an extensive area of Southern Queensland and North West New South Wales.