OBJECTIVE LIVESTOCK MARKETING PTY LTD 105C Callandoon Street,Goondiwindi, Q 4390. Postal: PO Box 1394, Goondiwindi, Q 4390. Telephone: 07 4671 4661 Fax: 07 4671 4663 E:office@objectivelivestock.com

“OLM strives to create market access on behalf of the client, providing them with the information to achieve sustained market accessibility, acceptability and reward.” - Danny Wilkie –

OLM is a family owned business operated by Danny, Janelle Wilkie, Andrew and Vanessa Wilkie. We provide strategic marketing solutions for today’s leading cattle and sheep producers.

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At Objective Livestock Marketing (OLM), clients receive as part of our cost effective marketing service:

Regular on farm visits, Marketing newsletters and information, Marketing plans for both BREEDING and TRADING livestock operations, our experience with EU slaughter and store markets including the EU feeder market Access to ALL major and minor feedlots and processors for cattle and lambs/sheep. Access to the Auctions+ system, a network of store contacts built up over 20 years to market store stock. A payment insurance program. Access to a reliable team of livestock buyers who fill regular buying orders at all major selling yards

Objective Livestock Marketing (OLM) services clients in diverse locations:

The OLM office is located in Goondiwindi, QLD and we currently service clients in the Roma, Surat, Mundubbera, Dalby, Moonie, St George, Goondiwindi, Talwood, Toobeah, North Star, Yetman, Warialda, Bingara, Barraba, Manilla, Tamworth, Narrabri and Boggabri districts.

Welcome to Objective Livestock Marketing

Objective Livestock Marketing Pty Ltd (OLM) is a family owned business operated by Danny and Janelle Wilkie and Andrew and Vanessa Wilkie. We provide strategic marketing solutions for today’s leading cattle and sheep producers. OLM are passionate about the benefits of group marketing and have forged strong ties to several successful beef marketing groups over the past decade. We firmly believe that tangible benefits can be delivered to producers who embrace group marketing and participate in an integrated and managed beef supply chain that goes well beyond the farm gate.

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2015 Finalist in the BRCC Agricultural Services Award

In May 2015, OLM was a finalists in the Border River Chamber of Commerce Business Excellence Awards for Agricultural Service. We are very proud of the service that OLM has developed and continues to deliver to our clients.


"We have a very good working relationship with OLM - we keep in touch on a regular basis so OLM knows exactly what cattle we have on, when they will be ready for marketing and what the various options are. There is a fair amount of flexibility in the program which helps us adjust stocking rates through changing seasons. Tony and Di Selby Goondiwindi QLD