Objective Livestock Management- Licensed Livestock Agents, Marketing solutions for today's beef producers.

HOME | SERVICES | CATTLE | LAMBS | MARKET REPORTS |

GROUP MARKETING | NEWS AND EVENTS | LINKS | CONTACT US

STAFF PROFILES

MARKET REPORT AND NEWSLETTER

Annual on-Property Ram Sale

October 15, 2010 - 1.00 pm

65 Selected Rams

www.backcreek.com.au

WELCOME

Objective Livestock Marketing Pty Ltd is a progressive family owned and operated business which provides strategic marketing solutions for today’s leading cattle and sheep producers.

Based in Goondiwindi and servicing producers in northern New South Wales and southern Queensland, its clients enjoy access to a full range of innovative selling options including live cattle and sheep assessment and group marketing.

With extensive contacts across all levels of the beef and lamb supply chain, Danny, Janelle and Andrew Wilkie are uniquely positioned to develop effective marketing strategies tailored to the needs of individual businesses.

“OLM strives to create market access on behalf of the client, providing them with the information to achieve the long term goal of high market accessibility, acceptability and reward.”

- Danny Wilkie –

The origins of Objective Livestock Marketing (OLM) are tied to the emergence of Computer Aided Livestock Marketing (CALM) in the Australian beef industry in the late 1980s. Co-founder of OLM, Danny Wilkie was the first CALM assessor in Australia to hold both Level I accreditations for sheep and cattle and he continued to develop his live animals assessment skills by working with a wide range of livestock agents and individual producers throughout Queensland and NSW. In 1992, Danny and Janelle Wilkie recognised the importance of objective, reliable and relevant information to allow producers to achieve improved returns for their livestock. OLM was established to provide this information in a fully integrated beef marketing service.

In 1999 their son, Andrew, joined the family business, taking over responsibility for the strategic development of OLM to ensure it continued to meet growing demand from producers for innovative marketing solutions. Under Andrew’s direction, rural project management, beef industry consulting and supply chain management have become important aspects of OLM’s dynamic business plan.

The Wilkie family also run a backgrounding operation on their property at Yelarbon on the Queensland and NSW border. As active beef producers, they are well positioned to understand the varied challenges facing their clients.

The OLM vision for the future is simple. The company will continue to provide strategic marketing solutions that help beef producers realise their business goals and objectives.
Underpinning this philosophy is a commitment to:
      • The objective measurement of livestock
      • Sale by description using a competitive auction or tendering system
      • The development of a cost effective and efficient cattle marketing system

      • The promotion of a beef production system where all members of the beef supply chain from seed stock producers, store and prime cattle producers, feedlotters, processors and retailers take responsibility and a sense of ownership of the final delivered product.

Contact us today to discover how Objective Livestock Marketing can help you achieve your business goals.