STAFF PROFILES MARKET REPORT AND NEWSLETTER ** Cattle and Beef Prices Updated 23rd January 2012**
Objective Livestock Marketing Pty Ltd (OLM) is a family owned business operated by Danny and Janelle Wilkie and Andrew and Vanessa Wilkie. We provide strategic marketing solutions for today’s leading cattle and sheep producers.
The OLM office is located in Goondiwindi, QLD and we currently service clients in the Roma, Surat, Mundubbera, Dalby, Moonie, Boonah, St George, Goondiwindi, Talwood, Toobeah, North Star, Yetman, Warialda, Bingara, Barraba, Manilla, Tamworth, Narrabri, Boggabri and Brewarrina districts.
These clients receive as part of our cost effective marketing service:
- Regular on farm visits with livestock weighing and assessment
- Marketing newsletters and information
- The development of marketing plans for both BREEDING and TRADING livestock operations
- Our experience with EU slaughter and store markets including the EU feeder market
- Access to ALL major and minor feedlots and processors for cattle and lambs/sheep
- Access to the Auctions+ system (Danny and Andrew are Level 1 A+ assessors)
- A network of store contacts built up over 20 years to market store stock
- A payment insurance program that allows us to safely explore new markets on our clients behalf
- Access to a reliable team of livestock buyers who fill regular buying orders at all major selling yards
“OLM strives to create market access on behalf of the client, providing them with the information to achieve the long term goal of high market accessibility, acceptability and reward.”
- Danny Wilkie –
The origins of Objective Livestock Marketing are tied to the emergence of Computer Aided Livestock Marketing (CALM) in the Australian beef industry in the late 1980s. Co-founder of OLM, Danny Wilkie was the first CALM assessor in Queensland to hold both Level 1 accreditations for sheep and cattle and he continued to develop his live animals assessment skills by working with a wide range of livestock agents and individual producers throughout Queensland and NSW. In 1992, Danny and Janelle Wilkie recognised the importance of objective, reliable and relevant information to allow producers to achieve improved returns for their livestock. OLM was established to provide this information in a fully integrated beef marketing service.
In 1999 their son, Andrew, joined the family business, taking over responsibility for the strategic development of OLM to ensure it continued to meet growing demand from producers for innovative marketing solutions.
The OLM vision for the future is simple. As a business which is fully committed to livestock marketing we will continue to provide clear, concise advice without the distractions of trying to provide other non related services. Our business has a reputation for discretion and confidentiality and we pride ourselves on delivering a service that adds value to our client’s livestock business.
Contact us today to discover how Objective Livestock Marketing can help you achieve your business goals.
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